Start by building a fantastic eCommerce store for your business. If you already have an online website, you need to ensure that it’s updated — responsive and mobile-friendly. Irrespective of whether the majority of your customers shop online or offline, you need a solid presence on the web.
By having an updated, user-friendly website, you not only provide your customer with an additional shopping channel but also stay connected with them. Even if your customer has no plans for any immediate purchases, your website ensures that your brand stays at the top of their mind.
An easy way to distinguish your clothing brand from the hundreds out there is to offer tailored fits. You get your customers to input their stats — chest, waist, and hip — while placing their orders. You can then tailor the product to fit your customer perfectly. This is a great idea to pull in those customers who fall in-between standard sizes and to provide your customers with added value, without any extra cost.
If you are looking to expand and grow your business efficiently, you need to plug in the loopholes. Analyse and evaluate your cash flow patterns frequently. Find out where you are losing money, and the bottlenecks that are holding you back, and try to rectify these problems.
To streamline your business model and meet projected profits, you can avail of business loans from digital lenders like Indifi to boost your cash flow.
The clothing business is highly seasonal, and there are certain times of the year when you can increase sales in the clothing business. Diwali, Makar Sankranti, Christmas, New Year, and wedding season — are some of the times when people shop for new apparel and accessories. So, make sure that you increase your inventory ahead of the busy times.
Don’t let a lack of sufficient cash reserves prevent you from increasing your festival or seasonal sale inventory. Check out digital lending platforms like Indifi which offer a wide range of business loans customized for small retail store owners. Easy repayment, affordable interest rates, and quick capital — are some of the benefits of using digital lenders like Indifi.
As a clothing business, it’s essential that you don’t go stale. You need to include new products in your inventory and keep up with the latest trends. For instance, if you offer formal and party wear, you can consider including hair accessories and designer clutches, to provide your customers with the complete look.
Apart from expanding your product line, you have to focus on building your brand. Refine your logo, and improve product merchandising to help customers identify and connect with your brand.